two months ago began collecting data for the study of new professional profiles in the Information Society . Well, today begins a series of posts that will help us find out the results. As you recall, I wondered: What new professional demands of the Information Society? Profile Manager communities and social networks (Community Manager) is the most cited in 56% of cases. Followed, although a considerable distance, the profiles of chief marketing and online public relations (unified in a single charge), and the charge of digital reputation, which have been proposed for 14% of the participants.
I think the results confirm a growing trend in the employment picture now more and more companies understand the importance of managing your digital reputation, in the same way they manage their offline reputation for some time now. And if not, to be told to Domino's Pizza, thanks to a good online reputation management could be successful out of the crisis that recently lived . However, to be seen how the current economic downturn affect these profiles emerging.
I take this opportunity to thank everyone who participated in the investigation, 50 in total: 16 answers through the blog comments, 14 through the survey, 2 replies on Twitter, 4 interviews via e-mail long, 11 short interviews via email and 3 shares through social networks. Without you, this study would not have been possible:)
Although the survey side of the blog is now closed, some people keep sending me the answers by e-mail. The first phase of the study is closed, but I have yet to delve into the second part, more qualitative, so that all responses received will be part of the final study. Keep you informed.
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