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web generations, mentalities and new needs digitized

Reflection is always good and more in times like current (or so they say). Well, that was much in the Congress Communication and Reality: the metamorphosis of media space, as I read your blog . Although I recommend taking a look at the posts of the various sessions, the conclusions , I'll stick with these ideas:

"There is one generation web. Web generations are spread throughout the age range and traditional cultures. "

" The speed of technological change creates, probably, some mindsets 'digitized'. "

" Today, all generations converge the network, but this does not imply the emergence of a universal society of dialogue. "

" seems to have reached the end of mass culture. (...) In the media have spent half the self . "

The context has changed and is changing, because society is undergoing continuous change. Given these changes, new needs, both business and personal. As an example, the need to manage reputation online. On this subject, you know that particularly interests me (there is Visibility ), will be discussed in Madrid on Friday in the Days Digital Presence Management. We look forward to the conclusions.