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Social Media for Entrepreneurs (Marc Cortés Launcher)

Social Media Plan: Starter

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Yesterday I was first in Launcher and I loved it, both for conference Marc Cortez as it helped me to Maria Ripoll devirtualize and Encarna Batet , and to reconnect with colleagues and Senior Manager, Veronica Aimar , Eva Sanagustín , Xavi ...

Güell Jordi Pérez served as moderator and presenter, Marc spoke of "Social Media for Entrepreneurs" (see his presentation at the beginning of post). Perhaps seeing this title think the issue is not going with you ("If I am not an entrepreneur"), but Marc gave a definition of entrepreneur you may be surprised: "When we went on the internet, we are all entrepreneurs. Embark on an adventure with a purpose, if only to occupy your free time. " Are you interested in the topic then? Marc

highlighted four key points of a Social Media Plan:

• have defined objectives
• Choose
positioning
• Listening and Speaking
• measurement (to know if the plan is working)

(These phases can be simultaneously or one after another.)

Best of all is that explained how to make a Social Media Plan based on personal experience and it gave a great impetus to The meeting, which was overloaded with examples and also included the participation of some of the attendees.

Some ideas to remember:

• is important to link the virtual to the physical world.
• must understand the Internet ecosystem, which consists of many sub-ecosystems.
• is important that action 2.0 are integrated in a plan (in isolation, do not make sense).
• How long should I dedicate to my blog? Depending on what you want out of it.
  Planning and active listening are the keys to online crisis management. Senior Manager

has also published a summary . And I suppose that soon we will see a short video in Starter Web, where I see the videos that are posted in previous editions.

Updated 21.05.2009, 15:39 h : add the presentation of Marc Cortez at the beginning of the post.