these days I'm analyzing the data I collected for the study of new professional profiles demands Information Society. I hope to share the first results soon. Thanks to all who participated! In total we have collected the opinions of 50 professionals. While
reach initial conclusions, take the opportunity to share some hints of what was discussed last Thursday in Today is Marketing. Leading the uncertainty: innovation and marketing in its purest form. The key ESIC Marketing. It is the first time attending this annual event ESIC and it was worth, although I must admit that, as usual, some speakers shone more than others.
The conference focused on new ways of interacting with customers. We talked about Consumering (Javier Rovira) and opportunities offered by new technologies by companies such as Vueling (Vicenç Martí, Chief Marketing Officer) , Nespresso (Vincent Termote, General Director of Iberia Nespresso) Catch (Silvia Carreño, Social Media Manager) and Facebook (Laura González-Stephanie, Country Marketing Manager of Facebook Spain). Highly recommend
summary of IP Channel and some videos on YouTube recorded during the sessions ( and more videos of the sessions in other English cities ).
Does the idea that best sums up the conference? Consumers are changing and companies must change with them. New technologies are no longer an option but a must.
In case you are interested in the subject, people ESIC has launched a blog today is marketing and is now on sale the book of the day which was held last year on new markets, new customers, new solutions , which includes a DVD with all the papers.
reach initial conclusions, take the opportunity to share some hints of what was discussed last Thursday in Today is Marketing. Leading the uncertainty: innovation and marketing in its purest form. The key ESIC Marketing. It is the first time attending this annual event ESIC and it was worth, although I must admit that, as usual, some speakers shone more than others.
The conference focused on new ways of interacting with customers. We talked about Consumering (Javier Rovira) and opportunities offered by new technologies by companies such as Vueling (Vicenç Martí, Chief Marketing Officer) , Nespresso (Vincent Termote, General Director of Iberia Nespresso) Catch (Silvia Carreño, Social Media Manager) and Facebook (Laura González-Stephanie, Country Marketing Manager of Facebook Spain). Highly recommend
summary of IP Channel and some videos on YouTube recorded during the sessions ( and more videos of the sessions in other English cities ).
Does the idea that best sums up the conference? Consumers are changing and companies must change with them. New technologies are no longer an option but a must.
In case you are interested in the subject, people ESIC has launched a blog today is marketing and is now on sale the book of the day which was held last year on new markets, new customers, new solutions , which includes a DVD with all the papers.
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