Interview Palmira Rios Community Genetsis Manager, Coca-Cola Happing project
"In this field we evolve our profiles according to the evolution of the Internet"
What is your position accurate? Community Manager
What is? What are your duties?
work in a digital marketing agency and consultancy on the one hand and social networking communities for brands. Project conceptualization, definition of the community strategy, training and coordination of the moderating team / community. Study strategy (positioning and social media campaigns) and monitoring of ORM for brands and communities.
In those roles, do you think the job title is appropriate? If you had to name it, would you call this or otherwise?
guess it would be something like Community and social media director, but is not something that worries me, because tomorrow it could be something else. In this field evolve our profiles according to the evolution of the Internet. It is absurd to pigeonhole or older stay in securities that tomorrow they will die or be replaced by otros.Soy more supportive of general cargo.
Do you think this type of work should made a personal capacity (a person with names) or corporate title (anonymously, on behalf of the company)?
As a consultant I have name, as community manager depends on the objectives of the community, yet they are often supported the role of users, not those who work behind.
What others think that new professional demands of the Information Society, related to communication and new technologies? Moderators
, content, online PR, and all that comes to mind. But the reality is that many of them are existing positions that they need is to master the Internet, and especially the social web as a means of communication.
"In this field we evolve our profiles according to the evolution of the Internet"
What is your position accurate? Community Manager
What is? What are your duties?
work in a digital marketing agency and consultancy on the one hand and social networking communities for brands. Project conceptualization, definition of the community strategy, training and coordination of the moderating team / community. Study strategy (positioning and social media campaigns) and monitoring of ORM for brands and communities.
In those roles, do you think the job title is appropriate? If you had to name it, would you call this or otherwise?
guess it would be something like Community and social media director, but is not something that worries me, because tomorrow it could be something else. In this field evolve our profiles according to the evolution of the Internet. It is absurd to pigeonhole or older stay in securities that tomorrow they will die or be replaced by otros.Soy more supportive of general cargo.
"Many of these new profiles are existing posts
what they need is to master the Internet, and especially the social web,
as a means of communication."
Do you think this type of work should made a personal capacity (a person with names) or corporate title (anonymously, on behalf of the company)?
As a consultant I have name, as community manager depends on the objectives of the community, yet they are often supported the role of users, not those who work behind.
What others think that new professional demands of the Information Society, related to communication and new technologies? Moderators
, content, online PR, and all that comes to mind. But the reality is that many of them are existing positions that they need is to master the Internet, and especially the social web as a means of communication.
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