This week I found some resources that I think is worth sharing. On the one hand, Octavio Rojas informed me the creation of the School of Interactive Marketing and study on the knowledge of Interactive Marketing marketing executives English just published. The main conclusion: the English marketing executives suspended in Interactive Marketing. According to research, these professionals earn an average score of 4.1 in general knowledge in this field. However, 86% believe that this activity will increase in importance over the coming years. That is, we have a long way to go. other hand, I discover through Ramon Prats in Bits PR agency the Commo: Ideas & Attitudes published on its website reports made regularly. Just published one on brand positioning of large health insurers (pdf) and another on the new role of communication between brand and consumer Web 2.0 (in pdf) .
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