discover through Wellcommunity the e-book Writing for the web , Colombian journalist Guillermo Franco. A very interesting book in which the author says, "Writing for the Web means in large part, to return two of the foundations of journalism: good writing and good editing." However, he adds that few people have adapted to the new environment, hence the need for reference texts such as this. Although the paper focuses on media Web sites communication, the concepts are applicable and useful for any website. The book begins by analyzing the user's reading behavior, then explores the concept of usability, explains how to apply the inverted pyramid in digital texts, and finally how to write notes for other specific formats, such as blogs and microbloging, focusing on Twitter. This is a study conducted by Rosental C. Alves, director of the Knight Center for Journalism in the Americas at the University of Texas at Austin.
Writing for the web can download for free on the website of the Knight Center for Journalism ( pdf).
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