Interview with Rafael Lopez, ieCommunities Managing Director (community virtual IE Business School) and Secretary General of AERCO:
"The Community Manager no longer the" visible face-on line "of the company, so I think it should be fully identified and accessible"
What is your exact fee?
My exact fee, or rather what reads on my business card, is ieCommunities Managing Director, where is the virtual community ieCommunities IE Business School.
What is? What are your duties?
The truth is that it is not easy to answer this question due to lack of "location" of such positions within companies, but in a generic way could say that my main functions are intended to support, enhance and in a way, to defend the IE Business School relationships with our customers in the digital realm. For that I have to know and identify the interests and needs of our customers and align with the needs and the strategic considerations of the company. That is, a set of objectives and act accordingly to achieve them.
Though I'd rather define myself as a kind strategic consultant "expert" in virtual communities and everything related to the concept 2.0, which transmits, or at least try, this philosophy to other areas of the organization.
In those roles, do you think the job title is appropriate? If you had to name it, would you call this or otherwise? There
positions as Social Media Optimizer, Head of Social Marketing and Interactive Marketing Director of Social Media, Community Product Manager and Web Strategist that could fit in some posts that describe how this type of functionality. However, my belief in this field and considering my position as Secretary General of AERCO (English Association of Online Communities), the most appropriate name should be the Community Manager or Head of Online Community.
on whether my position is more correct or not, being very purists may not be, but it is true that is pretty close to reality.
"The Community Manager no longer the" visible face-on line "of the company, so I think it should be fully identified and accessible"
What is your exact fee?
My exact fee, or rather what reads on my business card, is ieCommunities Managing Director, where is the virtual community ieCommunities IE Business School.
What is? What are your duties?
The truth is that it is not easy to answer this question due to lack of "location" of such positions within companies, but in a generic way could say that my main functions are intended to support, enhance and in a way, to defend the IE Business School relationships with our customers in the digital realm. For that I have to know and identify the interests and needs of our customers and align with the needs and the strategic considerations of the company. That is, a set of objectives and act accordingly to achieve them.
Though I'd rather define myself as a kind strategic consultant "expert" in virtual communities and everything related to the concept 2.0, which transmits, or at least try, this philosophy to other areas of the organization.
In those roles, do you think the job title is appropriate? If you had to name it, would you call this or otherwise? There
positions as Social Media Optimizer, Head of Social Marketing and Interactive Marketing Director of Social Media, Community Product Manager and Web Strategist that could fit in some posts that describe how this type of functionality. However, my belief in this field and considering my position as Secretary General of AERCO (English Association of Online Communities), the most appropriate name should be the Community Manager or Head of Online Community.
on whether my position is more correct or not, being very purists may not be, but it is true that is pretty close to reality.
"I'd rather define myself as a strategic consultant
kind of" expert "in social networks and on everything related to the concept
2.0, which transmits, or at least try, this philosophy to the rest
areas of the organization. "
Do you think this type of work should be done in a personal capacity (a person with names) or corporate title (anonymously, on behalf of the business)?
I think the Community Manager, or the meaning you want to give the post, no longer the "on-line visible face" of the company, so I think it should be fully identified and accessible. Since, in the virtual world is listening, responding, informs and connector between the client and the company when necessary.
What else do you think new professional demands of the Information Society, related to communication and new technologies?
usually demand profiles are specialized in Social Media, Virtual Communities and Social Networks, with experience or training in marketing and communication, to be creative, innovative and closely related to the worldwide Internet and new technologies. This brief description
bloom some of the posts mentioned above as well as others that will appear probably due to the speed with which the world advances in this field.
To give some concrete examples, always in my view and opinion we can say that the position of Community Manager, along with Social Media Manager / Optimizer may be the most popular. Others such as Digital Content Manager, Virtual Communicators or even Web Project Manager in 2.0/Virtual Communities, can start making whole the Information Society.
I think the Community Manager, or the meaning you want to give the post, no longer the "on-line visible face" of the company, so I think it should be fully identified and accessible. Since, in the virtual world is listening, responding, informs and connector between the client and the company when necessary.
What else do you think new professional demands of the Information Society, related to communication and new technologies?
usually demand profiles are specialized in Social Media, Virtual Communities and Social Networks, with experience or training in marketing and communication, to be creative, innovative and closely related to the worldwide Internet and new technologies. This brief description
bloom some of the posts mentioned above as well as others that will appear probably due to the speed with which the world advances in this field.
To give some concrete examples, always in my view and opinion we can say that the position of Community Manager, along with Social Media Manager / Optimizer may be the most popular. Others such as Digital Content Manager, Virtual Communicators or even Web Project Manager in 2.0/Virtual Communities, can start making whole the Information Society.
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