still analyzing the results of the study new professional profiles that we have made in recent months.
We saw that the defendant is the profile of Community Manager but, beyond the specific posts, what competencies required by professionals of communication and marketing of the future? According to the study participants, include these:
- knowledge of technological tools
- digital skills
- flexibility and ability to adapt the changes (which are and will be a constant)
- creativity innovation capacity
- a team player and distance, so do not face ethics
- critical capacity to discern what is worth what is not (before the proliferation of sources and content).
Some are more related to the current changing environment with proper communication and marketing, but what is clear is that the key is flexibility to be able to constantly adapt, because the changes are as a continuum in our society .
For other competitions, such as knowledge of tools technology and its application in the sector, training is very useful. This summer, some courses have been held on these issues and supply is growing. Recently I discovered that in January 2010 will begin the first edition of Web Master: Communication, Marketing and Business of the Autonomous University of Barcelona . News like this are always good, because they confirm that there is growing interest on the communication 2.0.
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