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Happy summer! Blog-o-corp back in August

With the heat, it's time to take a break and change of scenery. This year, summer for me is synonymous with adventure in London. As some of you know, I'm going to work with the agency We are social for three weeks, "a conversation agency" that "Helps brands to listen, Understand and engage in conversations in social media." I'm very excited and looking forward:) I hope to learn many things and then share them with you all here!

Blog-o-corp takes a break for holidays:) but if you want we can continue chatting Twitter (@ blogocorp), where I will be posting some notes in this summer adventure.

Blog-o-corp return in late August full of energy and new ideas to share. Until then, you enjoy the summer!

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collection of interesting books for the summer

holidays are approaching and as you have seen, these days the pace of publication of Blog-o-corp has declined slightly. Come on, I'm not posting much as I like. It is "prevacacional effect", you know, the one who said that before going on vacation is to leave everything over and securely fastened, and of course, this increase the volume (and hence the speed) of work considerably. If we add that I am finishing my adventure summer profile (which will give you more information soon), because the truth is that time is not enough. However, I hope to return in this adventure full of energy and many new to tell, because I hope to learn a lot and I promise to share:) We learn by sharing, as always remember Marc .

Before you get the announcement of my summer adventure, want to share with you some interesting titles that I have discovered in recent months and I think it may be good reading for the holidays. Some I have already spoken, others I have yet to write a review. In any case, here's the proposal:

• Nicholas Carr The big switch. Ediciones Deusto.


• Mendiola Daniel Cordoba. Coolhunting. Management 2000.


• Paul Guillin. New influential. Editorial LID. George P.


• Landow. Hypertext 3.0 . Paidós editions.


• Piotet Francis Pisani and Dominique. The Alchemy of crowds. How the web is changing the world . Paidós editions. Juanma


• Roca. Revolution Linkedin. Professional Network management 2.0 XXI century. Paidós editions.

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The professional skills of the future (once!)

still analyzing the results of the study new professional profiles that we have made in recent months.

We saw that the defendant is the profile of Community Manager but, beyond the specific posts, what competencies required by professionals of communication and marketing of the future? According to the study participants, include these:

• knowledge of technological tools
• digital skills
• flexibility and ability to adapt the changes (which are and will be a constant)
• creativity innovation capacity
• a team player and distance, so do not face ethics
• critical capacity to discern what is worth what is not (before the proliferation of sources and content).
  

Some are more related to the current changing environment with proper communication and marketing, but what is clear is that the key is flexibility to be able to constantly adapt, because the changes are as a continuum in our society .

For other competitions, such as knowledge of tools technology and its application in the sector, training is very useful. This summer, some courses have been held on these issues and supply is growing. Recently I discovered that in January 2010 will begin the first edition of Web Master: Communication, Marketing and Business of the Autonomous University of Barcelona . News like this are always good, because they confirm that there is growing interest on the communication 2.0.

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Useful on visibility and online reputation management



From what I've seen in several emails, I think there are some resources from the web have unobstructed gone unnoticed for many ... So with the intention of making them more visible (forgive the redundancy), the back to share.

can consult all the links mentioned in the book in our Delicious account and even some physical space that eventually forced us to suppress (constraints that solves the virtual world without problems.)

also You can download the tables tracking the reputation (in pdf) , which will greatly help you when you enter the references to your brand or you find on the Net, blogs and resources that identifiquéis interest, the evolution of statistics of your blog ...

Finally, remind you also can From what I've seen in several emails, I think there are some resources from the book's web Visibility that have gone unnoticed for many ... So with the intention of make them more visible (forgive the redundancy), the back to share.

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Rafael Martínez: "If you are representing corporate business purposes, must "embody" the brand around what we can "

Interview with Rafael Martinez, Director of Marketing on line of Hotel Auditorium Madrid, that blog just launched :

"If the company is represented corporate purposes, there that "embody" the brand all what can "

What is your exact fee?
My job, exactly, is the Director of Online Marketing. As you can imagine, this designation involves many actions, including several specializations in
- Shares of Social Media - Monitoring the presence and image of the hotel in different social media Web 2.0, shares of e-mail marketing and management newsletters.
- Reputation Management Online - Security and interactivity as to what is said about us in the Red
- SEO - Search engine optimization, both technical and human, that is, using all means at our disposal to position our website as close to the first position based on key words.
- Campaigns Manager Online Marketing - Using social media, on one side and "Ad Words" by another.

What is? What are your duties?
My job is to coordinate all the actions that I outlined in the previous question by organizing technical and human resources available to the hotel for it.

In those roles, do you think the job title is appropriate? If you had to name it, would you call this or otherwise?
In my case it is appropriate, since it is a position that - as I said - includes all actions related to online marketing. If we are to detail, ie the designation of responsibility for each action, I think the terms are unclear, especially Social Media Manager and Community Manager. In my opinion, Community Manager should refer to the person who manages a social community itself (for Magic Costablanca, RTM Hotels, Hosteltur ,...). On the other hand, Social Media Manager is managing the presence and reputation of the mark in all communities, blogs, forums, portals opinion which is likely to appear.

"In the hotel sector and has ever heard the figure of the Social Revenue Manager, ie someone who is able to manage prices based on social media in general, not just to market trends."

Do you think this type of work should be done in a personal capacity (a person with names) or corporate title (anonymously, on behalf of the company)?
The key is to achieve the highest possible level of personification. If the representative is a person with names and surnames, the embodiment already there by definition. If the company is represented corporate purposes, there that "embody" the brand everything we can. People (customers), speak with people, not brands.
For me, the best option would be to get user log in using the trade mark itself and the image was personified, that is, when they interact with you, I do believe you're a person, although the brand name appears. If this is not achieved, it is better to work with name and surname of the person doing
Web users identify the brands with advertising, and the ideal situation is to reverse this "image."

What others think that new professional demands of the Information Society, related with the media and new technologies?
For the moment, to my knowledge, the basic profiles are the four you indicated in Question, since they encompass all actions necessary to address this new environment. However, I am sure there will be new professional profiles. In the hotel sector and has ever heard the figure of the Social Revenue Manager, ie someone who is able to manage prices based on social media in general, not just to market trends. And concepts are also used as "innovation unit" or "Business Intelligence Management." I do not know what will appear over time, but I'm sure new figures come out today, still no suspect.

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Mauro Fuentes:" The position of manager of the community can come up with their own name but always identified as the company that is represented "

Interview Mauro Fuentes, Social Media Consultant of creative Territory:

"The position of manager of the community can come up with their own name but always identified as the company to which represents "

What is your position exactly?
Social Media Consultant.

What is? What are your duties?
analyze the communication needs of our customers in the new environment created Internet, especially social networks. Once identified needs and opportunities, I'm responsible for managing the strategy is to implement and carry out follow-up work later.

In those roles, do you think the job title is appropriate? If you had to name it, would you call this or otherwise?
No, I think the name correctly, however the creation of new environments create new jobs, is what has happened to the Communitty Manager, which the Castilian would AERC Online Community Managers.

"Once
identified needs and opportunities, I'm responsible for managing the strategy to be implemented and perform
follow-up work later. "

Do you think this type of work should be done in a personal capacity (a person with names) or corporate title (anonymously, on behalf of the company)?
Mine is more strategic about what is under the umbrella of the company. The position of manager of the community, in turn, can appear with his own name but always identified as the company that is represented.

What other new professional profiles believe that demand the Information Society, related to communication and new technologies?

Social Media Consultant, Chief Blogging Officer, Manager of editing blog ...

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Events 2.0 this summer

Today begins the summer course on the management of corporate reputation (IDEC-UPF) (how exciting!).

however, is not the only event on digital skills this month in Barcelona. The next week, specifically, held two meetings interesting. The first will be on July 13, 11:30 am to 20:30 pm, to celebrate the tenth anniversary of Cibernarium. The program provided with EXHIBITIONS, lectures and workshops, there are two conferences: the one act Sixto Arias, an expert in mobile technology and its applications in marketing and networking, and Enrique Dans. Attendance is free, pre-registration .

Moreover, 16 and 17 the course CUIMPB organizes digital competences. Knowledge, skills and attitudes for network society. All information about the program and registration on its website .

And while the courses get, I leave you with The world's 50 most Powerful according to The Guardian blogs, I discover through Creative Territory.

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Rafael López, "The Community Manager is the visible face on-line The company, therefore, I think it should be fully identified and accessible "

Interview with Rafael Lopez, ieCommunities Managing Director (community virtual IE Business School) and Secretary General of AERCO:
"The Community Manager no longer the" visible face-on line "of the company, so I think it should be fully identified and accessible"

What is your exact fee?
My exact fee, or rather what reads on my business card, is ieCommunities Managing Director, where is the virtual community ieCommunities IE Business School.

What is? What are your duties?
The truth is that it is not easy to answer this question due to lack of "location" of such positions within companies, but in a generic way could say that my main functions are intended to support, enhance and in a way, to defend the IE Business School relationships with our customers in the digital realm. For that I have to know and identify the interests and needs of our customers and align with the needs and the strategic considerations of the company. That is, a set of objectives and act accordingly to achieve them.

Though I'd rather define myself as a kind strategic consultant "expert" in virtual communities and everything related to the concept 2.0, which transmits, or at least try, this philosophy to other areas of the organization.

In those roles, do you think the job title is appropriate? If you had to name it, would you call this or otherwise? There
positions as Social Media Optimizer, Head of Social Marketing and Interactive Marketing Director of Social Media, Community Product Manager and Web Strategist that could fit in some posts that describe how this type of functionality. However, my belief in this field and considering my position as Secretary General of AERCO (English Association of Online Communities), the most appropriate name should be the Community Manager or Head of Online Community.
on whether my position is more correct or not, being very purists may not be, but it is true that is pretty close to reality.

"I'd rather define myself as a strategic consultant
kind of" expert "in social networks and on everything related to the concept
2.0, which transmits, or at least try, this philosophy to the rest
areas of the organization. "

Do you think this type of work should be done in a personal capacity (a person with names) or corporate title (anonymously, on behalf of the business)?
I think the Community Manager, or the meaning you want to give the post, no longer the "on-line visible face" of the company, so I think it should be fully identified and accessible. Since, in the virtual world is listening, responding, informs and connector between the client and the company when necessary.

What else do you think new professional demands of the Information Society, related to communication and new technologies?
usually demand profiles are specialized in Social Media, Virtual Communities and Social Networks, with experience or training in marketing and communication, to be creative, innovative and closely related to the worldwide Internet and new technologies. This brief description
bloom some of the posts mentioned above as well as others that will appear probably due to the speed with which the world advances in this field.

To give some concrete examples, always in my view and opinion we can say that the position of Community Manager, along with Social Media Manager / Optimizer may be the most popular. Others such as Digital Content Manager, Virtual Communicators or even Web Project Manager in 2.0/Virtual Communities, can start making whole the Information Society.