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web generations, mentalities and new needs digitized

Reflection is always good and more in times like current (or so they say). Well, that was much in the Congress Communication and Reality: the metamorphosis of media space, as I read your blog . Although I recommend taking a look at the posts of the various sessions, the conclusions , I'll stick with these ideas:

"There is one generation web. Web generations are spread throughout the age range and traditional cultures. "

" The speed of technological change creates, probably, some mindsets 'digitized'. "

" Today, all generations converge the network, but this does not imply the emergence of a universal society of dialogue. "

" seems to have reached the end of mass culture. (...) In the media have spent half the self . "

The context has changed and is changing, because society is undergoing continuous change. Given these changes, new needs, both business and personal. As an example, the need to manage reputation online. On this subject, you know that particularly interests me (there is Visibility ), will be discussed in Madrid on Friday in the Days Digital Presence Management. We look forward to the conclusions.

Stomach Cramps Peeing Alot

Some ideas of "Today is marketing" (ESIC)

these days I'm analyzing the data I collected for the study of new professional profiles demands Information Society. I hope to share the first results soon. Thanks to all who participated! In total we have collected the opinions of 50 professionals. While

reach initial conclusions, take the opportunity to share some hints of what was discussed last Thursday in Today is Marketing. Leading the uncertainty: innovation and marketing in its purest form. The key ESIC Marketing. It is the first time attending this annual event ESIC and it was worth, although I must admit that, as usual, some speakers shone more than others.

The conference focused on new ways of interacting with customers. We talked about Consumering (Javier Rovira) and opportunities offered by new technologies by companies such as Vueling (Vicenç Martí, Chief Marketing Officer) , Nespresso (Vincent Termote, General Director of Iberia Nespresso) Catch (Silvia Carreño, Social Media Manager) and Facebook (Laura González-Stephanie, Country Marketing Manager of Facebook Spain). Highly recommend
summary of IP Channel and some videos on YouTube recorded during the sessions ( and more videos of the sessions in other English cities ).

Does the idea that best sums up the conference? Consumers are changing and companies must change with them. New technologies are no longer an option but a must.

In case you are interested in the subject, people ESIC has launched a blog today is marketing and is now on sale the book of the day which was held last year on new markets, new customers, new solutions , which includes a DVD with all the papers.

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Social Media for Entrepreneurs (Marc Cortés Launcher)

Social Media Plan: Starter

View more presentations from marccortes .

Yesterday I was first in Launcher and I loved it, both for conference Marc Cortez as it helped me to Maria Ripoll devirtualize and Encarna Batet , and to reconnect with colleagues and Senior Manager, Veronica Aimar , Eva Sanagustín , Xavi ...

Güell Jordi Pérez served as moderator and presenter, Marc spoke of "Social Media for Entrepreneurs" (see his presentation at the beginning of post). Perhaps seeing this title think the issue is not going with you ("If I am not an entrepreneur"), but Marc gave a definition of entrepreneur you may be surprised: "When we went on the internet, we are all entrepreneurs. Embark on an adventure with a purpose, if only to occupy your free time. " Are you interested in the topic then? Marc

highlighted four key points of a Social Media Plan:

• have defined objectives
• Choose
positioning
• Listening and Speaking
• measurement (to know if the plan is working)

(These phases can be simultaneously or one after another.)

Best of all is that explained how to make a Social Media Plan based on personal experience and it gave a great impetus to The meeting, which was overloaded with examples and also included the participation of some of the attendees.

Some ideas to remember:

• is important to link the virtual to the physical world.
• must understand the Internet ecosystem, which consists of many sub-ecosystems.
• is important that action 2.0 are integrated in a plan (in isolation, do not make sense).
• How long should I dedicate to my blog? Depending on what you want out of it.
  Planning and active listening are the keys to online crisis management. Senior Manager

has also published a summary . And I suppose that soon we will see a short video in Starter Web, where I see the videos that are posted in previous editions.

Updated 21.05.2009, 15:39 h : add the presentation of Marc Cortez at the beginning of the post.