While officially strip was first published in 1964 in the newspaper Primera Plana, the strip itself had been conceived earlier as part of an advertising campaign which failed.
are almost 50 years since that March 15 Mafalda emerged that the trace of its creator, Joaquín Lavado better known as Quino. According
versions, this girl came when he was commissioned to create a character for an advertising campaign of a home appliances company. "The agency wanted a strip with certain characteristics: typical average family and that a character had a name with two letters of the word: an M and an A," reads the official website of the creator. Mafalda
has another explanation, perhaps more romantic, which is what we read in a letter addressed to the character editor of Seven Days by way of introduction: "The name that put me (my parents) was in honor of a Pibito who worked in the film Nowhere to hide, which made reading the book the writer David Viñas.
The campaign was never made and the small "Enfant terrible" rested in a drawer of the humorist. A year later, more precisely on September 22, 1964, began to publish the cartoon in the weekly information Primera Plana. Quino
explains on his page, he called for "a partnership set, satirical yet innovative." At that time, the only characters who appeared in the strip were Mafalda and her father.
Argentina's Illia was in the world increased the number of countries adhering to the U.S. blockade on Cuba and the Beatles were in full swing. All these subjects were analyzed by bright Mafalda questioning.
In 65 the strip passes to El Mundo, and stays there until its closure in 67. The following year he again published in the weekly Siete Dias. His first appearance started with a letter she addressed to the editor in which he shares his "resume" of life. Among other things
says he likes "reading, listening to the news, watch TV (unless the series), playing chess, bowling and hammocks." And among the things that you do not like are "first, the soup, then ask me if I want more to my dad or my mom, heat and violence."
that time had joined many more characters to the test: the mother of Mafalda, Felipe, the eternal dreamer, Manolito, Susie, representative perhaps, of the aspirations of the typical middle-class woman, the unpredictable Miguelito and brother of the protagonist, Guille.
The 60 were intense years that the famous character known Quino analysis with wit and humor. "More than planet, this is a huge tenement space" is one of the conclusions reached by Mafalda.
His main concern was the lack of peace in the world. "There is no good, what happens is that it is in disguise," he reflected once wryly.
Idealistic and utopian in nature, he kept devising ways to make the world a better place. "When I grow up I will work as an interpreter at the United Nations as a delegate will tell another that his country is a mess I am going to translate that his country is a charm and, of course, no one can fight, "he confessed from one of the bullets.
The last strip was published on June 25, 1973. Mafalda dismissed with the sentence: "The director says well, that as of today we give a rest to the readers, but if any of us move, shall pass and / or breaks out in another journal and / or daily him legs I'll get us. "
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